Links to Marketing Your Business
Email marketing? Click below to find the do's and don'ts of email marketing.
I was fortunate to hear Ms. McCray at a conference I attended last summer. Each and every item that she refers to in this article, linked below, is a working tool for your business.
Don't Forget Customer Service
Here is a link to customer service guru, Shep Hyken. We may think we offer superior customer service, but is that what our customers think?
To Print or Not to Print, A Never Ending Question
There is a constant debate as to whether print is indeed a viable option. Let's look at it this way. Any financial advisor is going to tell you diversify, diversify, diversify. That is the same way to approach a marketing plan. Utilize your local newspaper and your state wide marketing tools. One sided marketing is just that. One sided. Get involved with your local Retailers Association. Contact your Small Business Association. For our area in South Dakota, get in touch with District III. All of these entities are here to help you, along with your local Chamber of Commerce. Create a Buzz.
Create a Website
Creating your business website is not as difficult as you may think. Let me know if you are interested in a workshop on "Creating your own Website".